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Influencer Payments: Why it’s a Multiplayer Game

Paying creative freelancers and influencers is a multiplayer game that impacts everyone from brands, agencies, talent managers, and creators.

Paul Johnson
Influencer Payments: Why it’s a Multiplayer Game
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Merging Affiliate Marketing and Influencer Marketing: Maximizing eCommerce Performance

Merging Affiliate Marketing and Influencer Marketing: Maximizing eCommerce Performance

Merging affiliate marketing and influencer marketing presents a valuable opportunity for eCommerce brands to simplify operations, strengthen their brand presence, incentivize partnerships, and leverage the best of both marketing worlds. By combining the unique strengths of these strategies, you can maximize performance and drive sustainable growth in the ever-evolving digital landscape.

2023-05-30
Haley Omick
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Instagram rebrands Branded Content Ads as Partnership Ads, offering more functionality for brands

Instagram rebrands Branded Content Ads as Partnership Ads, offering more functionality for brands

Instagram recently announced that Branded Content Ads have been rebranded to Partnership Ads, offering expanded boosting capabilities to brands.

2023-05-19
Haley Omick
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Paid Social Whitelisting in 2023: what is it, what’s new, and how it can drive efficient growth

Paid Social Whitelisting in 2023: what is it, what’s new, and how it can drive efficient growth

Paid social amplification has evolved greatly since it was first introduced in 2017. Today, brands are whitelisting different types of brand partners and testing/learning with new amplification tools provided by Meta and TikTok. This article explores the different types of partners that can be leveraged by advertisers and how each whitelisting method differs.

2023-05-09
Haley Omick
Whitelisting
Conversion APIs vs. Facebook Pixels: Why Conversion APIs are a powerful conversion tracking tool

Conversion APIs vs. Facebook Pixels: Why Conversion APIs are a powerful conversion tracking tool

In today's digital age, tracking conversions is crucial for the success of any digital marketing campaign. Traditional conversion tracking methods, like Facebook pixels, aren't as reliable as they used to be - that's where conversion APIs come in. This article covers the key differences between web pixels and Conversion APIS, why Conversion APIs are so valuable, and how to implement them.

2023-04-18
Haley Omick
Marketing & Advertising
eCommerce
Tips & Tools
How to Pay YouTube Influencers

How to Pay YouTube Influencers

If your brand is in the market for YouTube influencers but unsure where to start, we’re here just for you. From understanding the size of your influencer to determining how to pay them - we’re here to walk you through each step you need to know.

2023-02-08
Logan Lillie
Payments & Finance
Product Update: Lumanu will no longer support invoicing to companies outside of the Lumanu network

Product Update: Lumanu will no longer support invoicing to companies outside of the Lumanu network

Over the next few weeks, Lumanu’s invoicing tool will be going through a major revamp in order to improve payment times and security. On February 28th, 2023, users will no longer be able to invoice companies outside of the Lumanu network. Users will still be able to send invoices (“payment requests”) to companies inside the Lumanu network.

Haley Omick
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Creator Payments Compliance: Complete Guide

Creator Payments Compliance: Complete Guide

There's a lot of leverage in the creator market, and if things go wrong with payments, your freelancer may find another client.

2023-02-07
Brianna Blaney
Payments & Finance
What Brands Need to Know About Collecting W-9s and Issuing 1099s

What Brands Need to Know About Collecting W-9s and Issuing 1099s

As the end of the year approaches, we'll walk you through everything brands need to know to streamline collecting W-9s and issuing 1099s to their 1099 employees.

2023-01-03
Lumanu Team
Taxes
How to Successfully Hire an Independent Contractor?

How to Successfully Hire an Independent Contractor?

As the gig economy grows and your business looks to hire independent contractors, don't get bogged down by lengthy vendor onboarding. Here's a guide to hiring independent contracts successfully and seamlessly.

2023-01-03
Brianna Blaney
Tips & Tools
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