Consumers are tired of repetitive brand ads and the same mass-audience messaging. Today, brands are turning to influencer marketing to combat issues of ad fatigue and consumer distrust, but the industry is rife with issues of transparency and attribution.
Low organic reach, fake followers, and overpriced influencers make influencer marketing unreliable as a channel. We want to put a stop to overpaying on influencer programs based on vanity metrics and hoping for results. We want to elevate the true influencers - the storytellers and trendsetters - regardless of their follower counts or engagement rates.
That is why we are building the future of Influential Media, where great storytelling is delivered to receptive audiences with the scale, precision, and measurability of media.