Enterprise influencer teams have been asking for a payments solution that actually fits how they work. That's exactly what Sprout Social Influencer Marketing and Lumanu built together. In this sneak peek of the beta integration, Paul Johnson (Co-founder, Lumanu) and Ben Newell (VP of Product, Sprout Social Influencer Marketing) walk through the first native partnership that connects Sprout's full campaign workflow with Lumanu's fully compliant, automated creator payment service.
Key Takeaways:
Some enterprise brands have given up on running influencer programs in-house because of vendor onboarding and payments. Routing payments through AP, setting up each creator as a vendor, managing tax forms at scale. Ben has talked to customers who just handed the whole thing to agencies because the internal overhead was too much. The Sprout Social Influencer Marketing x Lumanu integration is built to flip that.
When a creator has a payment issue, nobody at Stripe, Tipaliti or PayPal is going to help them. It becomes a game of telephone: frustrated creator on one end, marketer who wants to help but can't on the other. Lumanu jumps in as the single vendor with dedicated creator support so that call never lands on your team.
Creator payments built for how finance teams actually work. One invoice, one vendor, one PO tied to a campaign or quarter. A clean ledger that's audit-ready from day one. No more trying to match hundreds of individual creator payments or pulling finance into every single payout decision.
Creators who aren't paid on time will say so publicly, and other creators are watching. Lumanu gives creators real-time visibility into exactly where their payment is at every stage, so the "where's my money?" messages stop landing in your inbox. Payments via Visa Direct hit a creator's bank account in 10–15 seconds.
Global creator rosters shouldn't mean global payment headaches. Lumanu supports payouts in 132 currencies via local payment rails. Creators aren't hit with SWIFT fees or confusing exchange rates — they see exactly what they'll receive before withdrawing.
