The Brand Manager's Dilemma: Big Campaigns, Lean Teams, Shrinking Budgets
If you run marketing inside a big brand, you already know the squeeze. Leadership wants results. Finance wants tighter budgets. Procurement wants fewer vendors. And your team is leaner than the workload demands. Doing great creative work is hard enough but getting it funded, defended, and scaled is the part nobody trains you for.
Lumanu is bringing together two marketers who've lived it. In this candid panel conversation, they'll share how they actually win the internal game: how to maximize every working dollar, when to build in-house versus lean on agencies, and how to make the case to leadership that gets programs funded and careers moved forward.
Join Erick Valenzuela Solis (Brand Manager, Kenvue) and Allie Hartman (Founder of Creator Partnerships Lab & former Creator Marketing lead, Keurig Dr Pepper), moderated by Tony Tran (CEO, Lumanu), for an honest look at what separates a good brand manager from a great one.
What you'll learn:
How top brand managers define and maximize "working media", and why the budget conversation with finance is one you should be leading, not avoiding.
How to evaluate agencies who all claim to specialize, and sift through the noise to find a true strategic partner.
What to focus on in-house for influencer and creator marketing versus when to bring in an agency.
How to present campaign results and budget savings to leadership in a way that earns trust, bigger budgets, and your next promotion.
Why how you treat creators and partners is a brand reputation issue leadership should care about.
