Most influencer programs hit a wall: Doubling your roster usually means doubling the manual admin, the creator churn, and the chaos. If you can't activate new partners faster than your current ones go dormant, your growth is stalled.

Join Andy Cloyd (CEO, Superfiliate) and Tony Tran (CEO, Lumanu) for a raw, no-fluff conversation on the infrastructure required to build a "Creator-First" engine that scales.

Key takeaways:

• Most creator programs don't have a discovery problem. They have a filtering problem. Superfiliate's best customers aren't struggling to find creators. They're drowning in inbound applications and partnership requests. The bottleneck isn't sourcing; it's the manual work of reviewing, onboarding, contracting, and managing everyone who wants in. If you're still optimizing for "how do we find more creators," you're probably solving last year's problem. The real question is how you filter and activate the ones already raising their hand.
  
  

• The silent killer of creator programs isn't budget, it's internal dependencies. Marketers can handle working with 10 or 100 creators. What breaks programs is everything that happens between the marketer and execution: finance approvals, legal redlines, procurement processes, net-60 payment terms. These dependencies don't scale linearly. They compound. Every new creator multiplies the internal coordination overhead, and that's where programs stall out.
  
  

• Payment speed is brand reputation, and marketers usually don't know they're damaging theirs. Andy gets DMs from creators complaining they haven't been paid by the brands using Superfiliate. Those marketers have no idea it's happening. But creators remember, and they tell other creators. Net-60 payment terms aren't a finance policy, they're a quiet tax on every future creator relationship. The marketers who treat fast, reliable payment as a competitive advantage get better creators, better content, and referrals they never had to ask for.
  
  

• Percentage-of-ad-spend deals have grown 5-6x in the last few years, and the math works for both sides. Industry standard is now 1-3% of ad spend on top of a flat fee. 3% for managed talent from agencies like WME, 1% for micro creators. This replaces the old model of paying for fixed 30/60/90-day usage windows, which wasn't optimal for either side. Brands overpaid when content flopped, creators got underpaid when content hit. Percentage-based comp aligns incentives and removes the negotiation theater over usage rights.
  
  

• Structure creator comp in three parts: flat fee + performance bonus + percentage commission. Example: When a creator asks for $20K flat, counter with $12K base, performance bonuses tied to specific engagement thresholds, and an uncapped percentage of sales. You offload upfront risk, the creator gets unlimited upside if they deliver, and both sides have skin in the game. This is also how you get around "we can't afford their rate card". You're not negotiating down, you're restructuring where the value lands.
  
  

• Delegate the admin to AI. Never delegate the relationship. AI is great for reports, pulling content stats, drafting summaries for your boss. AI is terrible at (and will actively damage) initial outreach, negotiation, and relationship building. The creators getting AI-generated outreach emails right now can tell, and they hate it. Your professional reputation as a marketer outlasts any brand you work at. Protect it by doing the human work yourself.
  
  
  Now onto the webinar…