With the emergence of generative AI tools, the creator economy is going through a transformative phase. Generative AI refers to a set of technologies that leverage machine learning algorithms to create content autonomously. It enables content creators to automate time-consuming tasks and augment their creative capabilities. Considering the countless capabilities of AI, this technology has the potential to disrupt traditional creative processes and empower creatives to produce higher-quality content more efficiently.
These tools will undoubtedly be a game-changer for performance marketers as well. One example of a powerful tool on the horizon is the generative AI-enabled content engine being developed by WPP and NVIDIA. The content engine utilizes generative AI models to automate the creation of compelling and personalized digital ads at scale, enabling advertisers to deliver highly targeted and relevant content to engage consumers on a personalized level.
Join us as we explore how generative AI is disrupting the creator economy in two parts. In this article, which is part one, we’ll cover how AI is enhancing creative work for influencers and freelancers. Stay tuned for part two, which will deep dive into the plethora of benefits generative AI offers performance marketers.
How AI is enhancing creative work
Generative AI opens up new possibilities for content creators on Instagram or TikTok by streamlining various aspects of content production. This technological advancement has the ability to automate content creation, optimize performance, and enhance personalization.
Here are a few ways influencers are leveraging AI to streamline their creative process:
Automating idea generation
Hubspot’s Blog Topic Generator and Portent’s Content Idea Generator assist influencers in generating captivating content ideas and identifying posts that will resonate with their audience. These platforms utilize advanced algorithms to analyze vast amounts of data, including social media trends, search engine queries, and user behavior patterns. By leveraging AI, content creators can access a wealth of information and gain valuable insights into what topics are currently popular and highly-engaged. AI algorithms can identify emerging trends, uncover niche interests, and even predict future content preferences. This enables content creators to stay ahead of the curve and consistently deliver fresh and relevant ideas to their audience.
OpenAI’s GPT-3 and Jasper serve as advanced writing assistants, producing human-like copy instantaneously. Many content creators leverage these tools to assist with things such as social media captions, tweets, or blog posts. Additionally, Notion AI is consistently top of the list of AI tools highly endorsed by creators. YouTuber Riley Brown demonstrates in his Notion Ai : Become a Content Creator Now video how this versatile tool can be used to generate an entire website on a topic you have little to no knowledge on.
On the image generation side, Adobe and Canva’s newly introduced AI art generators give creatives the ability to easily add, extend, or remove content from images using text prompts. These tools are huge timesavers, and may even provide influencers with compositions or ideas they didn’t originally consider, expanding their creative boundaries.
Generative AI enables content creators to deliver highly personalized experiences at scale. Through the power of machine learning and natural language processing, AI algorithms can analyze customer data, including browsing behavior, purchase history, and demographic information. By understanding individual preferences and interests, content creators can leverage AI to curate personalized recommendations, ensuring that each customer receives content and offers that are most relevant to them.
AI can also generate dynamic and personalized messages, such as personalized email subject lines or tailored social media posts, allowing content creators to engage with their audience on a one-to-one level. This level of personalization fosters a deeper connection with customers, leading to increased loyalty and repeat purchases.
Optimizing content performance
AI tools in platforms like Fohr help influencers analyze their audience and determine which content performs best. By identifying key metrics such as engagement rates and audience demographics, influencers can optimize their content to resonate more effectively with their audience. This level of insight and analysis is not possible at scale without AI.
Additionally, AI-powered analytics tools such as Sprout Social and Hootsuite Insights can help influencers track the performance of their content across multiple platforms. By analyzing data such as social media engagement, click-through rates, and conversion rates, influencers can gain a deeper understanding of their audience and tailor their content accordingly.
The emergence of generative AI tools is having a profound impact on the creator economy. Generative AI enables content creators to automate tasks, enhance their creative capabilities, and produce higher-quality content more efficiently. In part two of this series, we’ll delve into how performance marketers can leverage the functionality of generative AI to work more efficiently, save money, and drive results.
Note: the header images included in this blog article were AI generated using Midjourney.