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The Cali Consumer Privacy Act: What it Means for Influencer Marketers
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“The results from using influencer media on Facebook and partnering with Lumanu exceeded our expectations. Prior to the testing with Lumanu, the return on influencer campaigns had been difficult to measure and scale. With Lumanu, we are able to scale our influencer initiative and optimize our spend based on full-funnel metrics.”
“Influencer marketing is an amazing channel for content and awareness, but it’s also rapidly maturing into a true performance media channel. Lumanu helped to pioneer the shift and as a result, have built technology that makes this channel effective and safe for both advertisers and influencers.”