New: Creator App for Lumanu Creators

By
Alyssa Chapman
In
June 15, 2020
Introducing The Lumanu Creator App, formally known as SocialCert.

We have been researching for months. Interviewing and listening to all types of different creators explain their frustrations, dreams, passions, and biggest challenges with the current creator landscape. We heard trends, we dug deeper, and then we innovated. 

Today, we are excited to announce the start of our mission to build a suite of tools that could change the entire industry for the better.

Here at Lumanu, we stand with creators. No, it’s not crazy to be able to earn a living and build a brand doing what you love. In fact, we believe that the passion economy is the future. 

Our mission is to develop innovative creator-first tools to remove friction during brand collaborations and empower creators to elevate their business to the next level, further igniting the passion economy to thrive.  

We believe in the stories you are telling and value you have to offer brands (and the world).  Going forward we will be launching an entire suite of creator first tools which we are calling the Lumanu Creator App. 


We are laser-focused on delivering solutions that aim to give creators what they deserve.  

At the core of our innovation, we hold these values: 

  • Creators deserve to know their worth, understand the ways in which their value can be fully monetized, and to be compensated appropriately under fair terms.
  • Creators deserve standardization to improve the efficiency of working with brands.  This includes better workflows, streamlined processes, and easier more secure ways to get paid on time.
  • Creators deserve transparency into their content’s performance and tools to be able to better communicate their worth in a clear and compelling way.
  • Creators deserve control over how their content, likeness, and data are being used and to feel protected.
  • Creators deserve to feel informed and educated in a rapidly ever-evolving industry. 


What is happening to SocialCert?

Many of you may think of us as SocialCert, a tool by Lumanu that has made it easy and safe for creators to grant advertiser permissions (whitelisting access) to Lumanu brand partners.  We will be dropping the name SocialCert entirely. The whitelisting functionality of SocialCert is here to stay, but we are adding more tools to make your Lumanu experience even sweeter.

Introducing the Lumanu Creator App

You’ve worked hard to build your personal brand, build relationships with your followers, and create compelling content that brands see incredible value in. You deserve tools to empower you with transparency, control, and opportunities to earn more deals. 

Introducing the first two tools as a part of our larger product rollout: 

Lumanu Insights: Welcome to Transparency 

  • The Lumanu Insights dashboard provides exclusive insights into the performance of your content when it has been whitelisted by your brand partners and used to create paid ads.   
  • Use your insights to curate a powerful pitch narrative showcasing your sophistication, knowledge, and professionalism to future partners.
  •  Feel confident approaching whitelisting negotiations and pitches with prospective brands. 
  •  Understand what success looks like to brands and speak their language about the metrics that matter most. 

Take a deep dive into Lumanu Insights.

Lumanu Monitoring: Welcome to Protection

  • The  Lumanu Monitoring dashboard is an exclusive Lumanu Protection feature that gives you the ability to see all of your sponsored content in one dashboard and view insights per brand ad level.
  • Gain visibility on how your content & likeness is being used. 
  • Flag content for a takedown if you do not approve of its use.
  •  Easily moderate the ad’s comments including replying and deleting. 

Take a deep dive into Lumanu Monitoring.

Tell us what you think!‍

We are always looking to improve our product to meet our users’ needs and value feedback from our community. Please let us know what you think about this feature and share any suggestions you have to further improve your Lumanu experience! 


Want to learn more?
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