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Everything You Need to Know About Lumanu Insights

Alyssa Chapman
June 8, 2020
Learn how to navigate your Lumanu Insights Dashboard to start winning more deals and making more money with whitelisting!

Why did we build Lumanu Insights?

Here at Lumanu, we are all about transparency.  This tool does not only allow you to gain visibility into your whitelisting past, but is a tool that can help you pitch more whitelisting deals to potential brand partners. And feel confident when asking for fair compensation.

Creators who have access to their own data, know how to interpret the metrics that matter, and know how to use that data to speak directly to a brand’s goals earn more money, and have smoother collabs. We want you to be able to earn more money and show off how savvy you are. 

Lumanu Insights is designed to help you use real data to curate a powerful pitch narrative that you can showcase when pitching or negotiating whitelisting deals with brand partners.  We’ve pulled together the stats that matter so that you can tell a more compelling story about your past performance when your content is used as ads. 

Breaking Down your Insights Dashboard

Lumanu Insights aligns the data points that matter to help you curate a powerful directional pitch narrative that highlights compelling performance stats that speak directly to a brand’s objectives. Prove that your content stands out and why brands should be paying you more to gain whitelisting access to your handle, content, and audience data.

Let's break down each section of your dashboard:

Brands are amplifying your content:

The first section in your dashboard is focused around the theme of being able to showcase that brands are investing in amplifying your content to new audiences.  We have collected a series of metrics to help tell this story such as  number of brand partners, average number of ads per collab,  paid reach, and how many paid clicks your content generated when used as a paid ad.  Why is this important to show?  Well, if a brand is pumping more money into your content to make sure it is seen, that is a great indication that the brand believes your content is high quality and will drive results! 

Number of Brand Partners: 

This number shows how many brands are whitelisting your content and audience targeting data through your handle. This means they see more value in your collab than just your organic posts.  The more brand partners you have, the more impressive you look to prospective partners

Once you have a few of these collabs under your belt, use this statistic to show how many other established brands have already discovered your ability to drive amazing results to encourage future prospective brand partners to invest in you too! 

Total Ads: 

The total number of brand ads indicates how many different ads were created by your brand partners using your content. Brands may create more than one ad to test content variations, copy/caption variations, call to actions, and audience targeting.  In general, the more ads your content is being used in, the more invested a brand is in that content and the longer its lifespan is. 

Share this metric to showcase that you are creating lasting content that brands love to experiment with to unlock the best results. The more ads you have, the more likely it is that your content is versatile and continues to resonate with new audiences. 

Paid Reach:

Reach refers to the total number of different people at least once to your content as a paid ad.

Share this with brands to highlight just how far your content has reached beyond your followers. Amplifying content is a strategy brands use to escape the limitations of the social media algorithms that can sometimes limit visibility and reach on organic posts. 

Paid Clicks: 

Paid clicks showcase the extent to which viewers are still engaging with your content even when it is amplified beyond your loyal followers! 

Share this with brands to prove that you create click-worthy content that continues to be relevant to new amplified audiences. 

Your Content drives purchases:

In the next section of your dashboard, you'll find information that tells the story about how your content drives purchase intent. 

Here we have broken out each of your brand partners separately.  Within each brand partner, you will be able to see specifically how many ads that brand made from your content, overall paid reach from those ads, the median click through rate, and estimated conversions.  

Purchase intent is the likelihood that a consumer will buy a product or service based on the actions they take when interacting with an ad.  Someone who clicks on a link to a product page is more likely to show purchase intent than someone who just liked the post. In this dashboard, we use estimated conversions to indicate how likely your clicks turn into sales transactions for the brand once the viewer clicks through to their product page.  

The more clicks your content generates, the more conversions a brand can expect.  On average, a brand uses 2% of paid clicks as a rule of thumb to project how many paid clicks turn into conversions.

Remember that this is just a projection, but can help to showcase that you understand a brand's goals and can speak about the industry benchmarks in relation to your clicks. This is an amazing directional metric to share! 

Your top whitelisted content

Finally, you'll see your top performing content in the last section on your dashboard. These ads have the most exposure across all of your branded ads. Use these examples to show how brands are using your content in top performing ads.

Feeling good? Awesome! Login to your dashboard here to see how your paid content is performing and start creating an even more compelling brand pitch today!

Have Feedback for this Product? Tell us what you think!‍

We are always looking to improve our product to meet our users’ needs and value feedback from our community. Please let us know what you think about this feature and share any suggestions you have to further improve your Lumanu experience! 

Alyssa Chapman
Content Marketing Manager
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