With "whitelisting access" also known as "advertiser access", your brand partners can amplify your content by “boosting” or by creating “dark posts”. Boosting is when a brand puts paid media behind your organic post, increasing its reach to a larger audience. Dark posting is when brands create posts that do not show up on your organic feed but still use your social handles and content. Both boosting and dark posting allow brands to amplify your content to their target audiences and add CTAs (call-to-actions).

When you grant advertising access though Lumanu, your approved brand partner will have the ability to create & edit ads that run using your social channels and serve ads to wider audiences on Facebook and Instagram

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Whitelisting allows brands to amplify your content to new audiences through posts that are not required to appear on your feed. Not only does this increase your content/account’s reach, but it also helps offset posting fatigue which allows you to take on more branded work without annoying your hard-earned followers. Additionally, when you grant these permissions securely through Lumanu, you’ll have unique visibility into usage including all of the content your brands are amplifying and performance data.