We are looking for an entrepreneurial-minded Marketing Lead to help our founders craft a compelling story for Lumanu and kickstart our marketing team in New York. The ideal candidate is an enthusiastic marketing leader with strategic experience in creating and executing on GTM strategies in B2B SaaS. As our Director of Marketing, you will have the opportunity to set the mission, vision, and strategy of the marketing organization within Lumanu. You will develop and execute on the messaging, communications, and campaign strategy that will help drive the next phase of growth for Lumanu as we establish ourselves as market leaders in a rapidly evolving industry.

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Join us and you will

• Establish a vision for the Lumanu brand and our flagship product, SocialCert
• Define Lumanu's messaging to key buyer personas and influencers within target markets across brands and agencies
• Own branding and messaging across all our communications and marketing collateral (website, case studies, ads, email drips, social media channels, etc)
• Work with our PR agency to execute on building thought leadership in the industry and differentiating our brand versus the competition
• Scale the marketing team by continuing recruitment of top talent; structuring the team to align efficiently with Product and Sales
• Define marketing KPIs, create and implement a top-of-the-funnel inbound marketing strategy and create dashboards to share progress with the leadership team and the company of Key Performance Indicators
• Continuously learn more about our industry, product, and what's driving results for our customer

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Qualifications

• You have 5+ years of experience as a marketer, founder, or similar role
• You have experience in the areas of Enterprise Software, SaaS, Marketing Tech, and/or Adtech
• You have experience marketing technical products to a mix of both business and technical buyers
• You have atrack record of creating, driving and executing a marketing strategy that resulted in substantial growth
• You have demonstrated experience hiring, mentoring, coaching and retaining a high-performing results driven team
• You have a strong desire to learn and grow along with an entrepreneurial mindset
  

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Benefits

We like to keep employees happy and are always looking for ways to improve our overall work culture and benefits package.

• Comprehensive medical, vision, and dental coverage
• Flexible WFH, vacation and PTO policies
• Regular company outings
• Company offsites
  

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