Kam Thandi

Director, Marketing
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How to decide how much to pay influencers

One of the most challenging aspects of partnering with influencers is deciding how much you are willing to pay them for their work.

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5 creative marketing tactics to grow brand awareness in 2022

Marketing trends come and go, but the pandemic taught us that influencer relationships and fresh, creative marketing tactics are fundamental to sustaining brand growth.

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The risks of accepting payment via PayPal’s “Friends and Family” payout option

As a creator, you accept payment from your brand partners in exchange for your content and services you are considered a "seller" by PayPal's acceptable use policy. As sellers, creators should never accept payment from their brand partners via the "friends and family" option through PayPal. Accepting payment through the "friends and family" option puts the creator business at significant risk.