Haley Omick

Understated Problems Influencer Marketers at Big Brands Face Daily

The Impact of Generative AI on the Creator Economy

Generative AI opens up new possibilities for content creators on Instagram or TikTok by streamlining various aspects of content production. This technological advancement has the ability to automate content creation, optimize performance, and enhance personalization.

Why you Should be Using Editorial Whitelisting in 2023

Consumers are 4x as likely to convert when reaching the brand site via creator editorials or landing pages. Considering this data and Lumanu’s expertise in the influencer marketing space, we believe Lumanu has codified the formula for driving successful growth with creator and publishing partners.

Merging Affiliate Marketing and Influencer Marketing: Maximizing eCommerce Performance

Merging affiliate marketing and influencer marketing presents a valuable opportunity for eCommerce brands to simplify operations, strengthen their brand presence, incentivize partnerships, and leverage the best of both marketing worlds. By combining the unique strengths of these strategies, you can maximize performance and drive sustainable growth in the ever-evolving digital landscape.

Instagram rebrands Branded Content Ads as Partnership Ads, offering more functionality for brands

Instagram recently announced that Branded Content Ads have been rebranded to Partnership Ads, offering expanded boosting capabilities to brands.

Paid Social Whitelisting in 2023: what is it, what’s new, and how it can drive efficient growth

Paid social amplification has evolved greatly since it was first introduced in 2017. Today, brands are whitelisting different types of brand partners and testing/learning with new amplification tools provided by Meta and TikTok. This article explores the different types of partners that can be leveraged by advertisers and how each whitelisting method differs.