ACTIVATE talked shop with Lumanu's Tony Tran about everything from his predictions for the influencer marketing industry to advice for those looking to employ influencers for the first time.
Instagram Professional Accounts- breaking down Instagram Business vs. Creator account features to learn which account type is right for your business.
A step-by-step guide to influencer whitelisting through Facebook's Brand Manager.
This article walks through why advertisers should whitelist influencers, how to whitelist influencers and best practices for influencer whitelisting.
When in-house content production is challenging, partner with influencers for content that you can easily repurpose into influencer ads to track the performance of your social media marketing efforts.
Tips for marketers on how to run influencer media campaigns.
Influencer dark posts are a powerful tool in influencer advertising. This article defines dark posts, walks you through how to create them, and explores how they can be used to strengthen a campaign.