How To Communicate Lumanu to Your Influencers As Part Of A Campaign
The best time to communicate Lumanu to your influencers is at the beginning of a campaign. This ensures everyone is on the same page regarding usage rights around boosting content influencer content.
The following is an example email to communicate Lumanu to influencers:
We're excited to work with you! For this campaign, we will use a platform called Lumanu to boost your content to people similar to your most engaged followers. In addition to increasing your content's reach, boosting will also deliver more quality profile visits and followers for you.
We're using Lumanu to ensure you have 100% transparency and control around usage rights related to us boosting your content. Lumanu also ensures we both abide by all Facebook terms of services. We will pay to boost your content -- you don't have to do anything!
You can click here to learn more about Lumanu.
Responses to common concerns from influencers
I am concerned about who has access to my data.
Lumanu will not share your data with anyone. Your data remains safe and secure within your account, entirely within the Facebook & Instagram ecosystem. Lumanu simply allows your brand partners to see the stats on posts you make for them (no different than if you were to send them a screenshot). Lumanu also allows your brand partners to amplify your content to more people who would be interested in seeing your content -- no different than if you were to log into your Instagram app and put your own money to boost your post.
Lumanu is trusted by talent managers and top influencers because it is the only platform created by influencers, for influencers with privacy and security top-of-mind.
I am concerned with giving advertising permissions.
Lumanu provides VERY restricted access to advertising. Our product was built specifically because talent managers and influencers realized granting advertising permissions via whitelisting and other methods gave advertisers too much control without enough transparency for influencers. This led to scary scenarios where brands or agencies were making dark posts on behalf of influencers without the influencers knowing!
Lumanu only allows brands to put paid media behind your existing content and ensure it reaches a much larger audience. Brands cannot modify your content in anyway without your approval.
Video of influencer Lumanu signup process
Branded Sign Up Page after creator has clicked on the link inviting them to Lumanu
We understand there may be challenges of communicating new technology to your influencers. The Lumanu team is here to help!
Don't hesitate to reach out to email@example.com if any other specific questions or concerns arise.