Advertising Access

How to Communicate Lumanu to Your Influencer Network

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This article is meant for managers or agencies who have a deep relationship with their network of influencers. Since your influencers trust you, you should be able to communicate Lumanu's SocialCert from a position of trust.

Below is an example email you can use:

Hey [Influencer Name] -
We're excited to get started! We are partnering with Lumanu (an official Facebook Marketing Partner) to put media spend behind your content. If you’re not familiar with Lumanu and their technology SocialCert, you can learn more at Here are some key benefits to you:
1. We amplify your content to increase reach across a premium audience. We will target an audience similar to your best followers, which should drive profile visits and increased new follower growth for you.
2. Lumanu’s SocialCert provides you with more visibility and control over usage rights. You'll have full visibility into how your content and likeness is being used.
You can expect your invite to Lumanu’s technology, SocialCert, to come through shortly on a separate email. Let us know if you have any questions!

Responses to common concerns from influencers

I am concerned about who has access to my data.

Lumanu will not share your data with anyone. Your data remains safe and secure within your account, entirely within the Facebook & Instagram ecosystem. Lumanu simply allows your brand partners to see the stats on posts you make for them (no different than if you were to send them a screenshot). Lumanu also allows your brand partners to amplify your content to more people who would are likely to engage in your content.

Lumanu is trusted by talent managers and top influencers because it is the only platform created by influencers, for influencers with privacy and security top-of-mind.

I am concerned with giving advertising permissions.

Lumanu provides VERY restricted access to advertising. Lumanu's SocialCert was built specifically because talent managers and influencers realized granting advertising permissions via the Facebook Business Manager was difficult and gave advertisers too much control without enough transparency for influencers.

Lumanu only allows brands to put paid media behind your existing content and ensure it reaches a much larger audience. Brands cannot modify your content in any way without your approval.

We understand there may be challenges of communicating new technology to your influencers. The Lumanu team is here to help!

Don't hesitate to reach out to if any other specific questions or concerns arise.