How to Communicate Lumanu to Your Influencer Network
This article is meant for managers or agencies who have a deep relationship with their network of influencers. Since your influencers trust you, you should be able to communicate Lumanu from a position of trust.
Below is an example email you can use:
Hey [Creator Name] -
We're excited to get started! We are partnering with Lumanu (an official Premium Facebook Business Partner) to put media spend behind your content.
Here are some key benefits to you:
1. We amplify your content to increase reach across a premium audience. We will target an audience similar to your best followers, which may drive increased profile visits and new follower growth for you.
2. Lumanu is a Premium Facebook Business Partner and a creator first company, their privacy and security is at the gold standard. We will never be able to do anything more than amplify your content (can’t post organically, see messages, passwords, financial info, etc)
3. Creators like Megan Thee Stallion, Rita Ora, Sincerely Jules, Reggie Bush, Steve Harvey, and many more use and trust Lumanu to streamline the amplification process for them and their brand partners
Please follow the link below to create a Lumanu account and be directed through the whitelisting sign-up flow.
[ INSERT CUSTOM INVITE LINK HERE ]
-- optional information to include --
Prior to going through Lumanu’s whitelisting process, please ensure you have the following -
- Instagram Professional account (Business or Creator)
- Published Facebook Page
- Your Instagram account and Facebook Page are linked for advertising both within your Facebook Page settings and within your Instagram Profile Settings. Please let us know if the steps linked for Facebook are not applicable to you, and we will contact the Lumanu team to provide a different resource.
Responses to common concerns from influencers
I am concerned about who has access to my data.
Lumanu will not share your data with anyone. Your data remains safe and secure within your account, entirely within the Facebook & Instagram ecosystem. Lumanu simply allows your brand partners to see the stats on posts you make for them (no different than if you were to send them a screenshot). Lumanu also allows your brand partners to amplify your content to more people who would are likely to engage in your content.
Lumanu is trusted by talent managers and top influencers because it is the only platform created by influencers, for influencers with privacy and security top-of-mind.
I am concerned with giving advertising permissions.
Lumanu provides restricted access to advertising. Lumanu was built specifically because talent managers and influencers realized granting advertising permissions via the Facebook Business Manager was difficult and gave advertisers too much control without enough transparency for influencers.
Lumanu only allows brands to put paid media behind your existing content and ensure it reaches a much larger audience. Brands cannot modify your content in any way without your approval.
We understand there may be challenges of communicating new technology to your influencers. The Lumanu team is here to help!
Don't hesitate to reach out to firstname.lastname@example.org if any other specific questions or concerns arise.