I heard whitelisting decreases organic engagement, is that true?
The short answer is, no. Allowing your brand partner to put paid media behind your content pushes its reach to a whole new audience who may have not previously interacted with your social media channels. This increased exposure delivers more quality profile visits and follows for you. Because Instagram's algorithm favors relationships and "posts you may like", building on your audience through sponsored posts may actually lead to an increase or your organic engagements in the future.
What is the difference between advertiser access and admin access?
Advertiser access is the level of access required to share advertising permissions with a brand partner. This level of access allows brands to 1. Create ads using your FB/IG identify and 2. View performance metrics for those ads and analytics about the page. Admin access gives partners access to control the Page and connected Instagram account settings and permissions. Perform any action on the Page, view all Page activity and performance and manage Page roles. This is the most access you can grant and allows people with this level of access complete control over an account including adding or removing page roles for a Facebook Page or disconnecting account connections. Lumanu suggests that you never share your password or give admin access to anyone other than a talent manager who is exclusively representing you.
What exactly is whitelisting?
In short, whitelisting is the process of granting advertising permissions to your brand partners, which allows them to amplify your content to larger audiences. Brands may also refer to this as “granting advertising access” or “dark posting”, but know that we’re all talking about the same thing.
What are the ways brands can amplify my content with whitelisting permissions?
With whitelisting access, your brand partners can amplify your content by “boosting” or by creating “dark posts”. Boosting is when a brand puts paid media behind your organic post, increasing its reach to a larger audience. Dark posting is when brands create posts that do not show up on your organic feed but still use your social handles and content. Both boosting and dark posting allow brands to amplify your content to their target audiences and add CTAs (call-to-actions).
How does whitelisting benefit me?
Like we mentioned, when you whitelist your content, you’re allowing brands to amplify it to new audiences through posts that do not necessarily appear on your feed. Not only does this increase your content/account’s reach, but it helps offset posting fatigue which allows you to take on more branded work without annoying your hard-earned followers. Additionally, when you grant these permissions securely through Lumanu, you’ll have unique visibility into usage: all content your brands are amplifying, and performance data: branded ad analytics that you can use as ammo while negotiating your next brand partnership! Without the dashboard that Lumanu offers, this information is otherwise very hard to come by. To access your dashboard simply log in at creators.lumanu.com.
So, what does Lumanu allow brands to do when they gain advertising permissions? Can they post on my feed?
With Lumanu, brands can’t post on your feed or stories! They’ll also never be able to comment as you on posts, access your messages or contacts, or login to your accounts-- and neither can Lumanu! You maintain complete control of your channel and posts. Whitelisting through Lumanu allows your brand partners to run dark posts, or ads, using your content and/or your handle and/or your audience data. As mentioned, you have full visibility into all usage on your Lumanu dashboard and can “flag” activity at any time.
All of that sounds great, but why do I need a Facebook Page if I’m only posting on Instagram?
Connecting your Instagram to a Facebook Page allows Lumanu to share data from Facebook Ads Manager about your branded ads that you won’t find anywhere else. The information is shared securely to you and always available in your Lumanu Dashboard to help you understand the impact of your content when used in an ads.
Why should I have a Business IG profile vs Creator IG profile?
Instagram Professional accounts include both Creator and Business profile types. Unlike Creator profiles, Business profiles allow you to share audience data with your brand partner through Lumanu. When your brand partner has the ability to use this audience data for targeting, your content or handle is likely to reach new people, creating more visibility for your channel and potentially a larger following. More importantly, brands are more inclined to hire creators who have Business profiles.
How Is Assigning Permissions Through Lumanu Different From Facebook Business Manager?
By using Lumanu, you are simplifying the process of granting advertising permissions to your brand partner. Where you might have experienced the days-long process of confirming collaborations through Facebook Business Manager (emails, phone calls, google searching “How To”s), Lumanu whitelisting is a streamlined process. In addition to a simplified whitelisting process, Lumanu gives you full visibility into the usage of your content. When adding collaborators using the Facebook Business Manager, there is no accountability for the brand to use your account or content in accordance with your agreement with that brand, and you have limited insight into the actions they take. As the digital vault for your social permissions, Lumanu keeps your accounts and content secure for each new partnership. No matter how many brands and agencies you work with, Lumanu assures that the only person with direct access to your account is you.
What do I do if a brand uses my content outside of what we agreed to in our contract?
When you collaborate with brands through Lumanu, you’ll have real-time access to all content that is running through your Facebook and Instagram accounts directly in your dashboard. If you notice that a brand has posted content without your consent, you are able that content at any time. From there, Lumanu will ensure that the content is removed by your brand partner immediately.
Why do brands want to whitelist my content?
You’re authentic, you’re honest, and the reputations of brands across the world rest in your hands. For just that reason, brands have paid you to give a public “thumbs up” when you approve of a product or service they offer. Influencers like you have shown brands again and again how truly influential you are. However, with hundreds of brands tapping into influencers audiences the space has become crowded, making it difficult for brands to get their messages across organically. To offset this, brands have turned to whitelisting to increase the reach of your content by paying to get your message in front of new audiences.
Still have questions? Please don't hesitate to reach out to the Lumanu team at firstname.lastname@example.org!